Saturday 14 September 2024

The clickbait lesson

There are all kinds of summaries out there in the world. Tweets that are relegated to 280 characters. News stories in RSS feeds that need to fit in very tight spaces. Pop-ups that try to get you to visit a random website based on a little box.

While I can't recommend clicking on each pop-up you see, you can still learn something from them.

Notice which ones actually have you considering checking what they are advertising. See if you can transfer that to your story pitch.

If you just had that pop-up space, how would you use it to get someone to go read your story? What words or phrasing got your attention? And which ones can you repeat?

Next time some clickbait comes up, take a second look and figure out if there's anything you can learn from it.

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